Taiwan has traded heavily with the West for many years and business formalities have melded over time. However it is important to observe and respect the cultural heritage to which many firmly cling. Punctuality is expected in all meetings. Shaking hands, for men and women is common nowadays, but a bow goes a long way as a sign of respect. Often the Taiwanese are referred to by their family name only. Formal dress for both men and women is strictly observed in Taiwan. Gifts are commonplace and often include cultural trinkets, food and business paraphernalia. It is important to show respect to the senior ranking members in meetings. Business cards are a very important part of identification and should be printed in both English and Taiwanese. Business is never rushed and it is essential to be sociable. Business hours are generally 8.30am to 5.30pm Monday to Friday.
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