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Business is conducted formally in Finland. A formal understated sense of dress is important. Punctuality is also very important in Finland and being late is considered rude. Appointments should always be made and confirmed. Meetings are often strictly business and are not often over lunch. Finns do not require a strong relationship prior to doing business, and business often takes place over the phone, fax and via e-mail. However, the sauna is an important part of the culture and it is not unusual for business to be discussed in this environment on a more sociable level. Finns are very direct and prefer getting straight to the point. Often a verbal agreement may hold. At meetings business cards are exchanged and should have, on the alternate side, details in Finnish. Business hours are generally 8am to 4.15pm Monday to Friday.
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