South Korea Travel Guide

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The increase in trade with Western countries has meant that Koreans do not expect visitors to understand all the nuances of their culture, however they are appreciated. Koreans dress conservatively and formally and it is important to do the same. Koreans like to do business with people whom they know and often introductions via a third known party are necessary. Greetings often consist of a bow, followed by a handshake. Introductions are very important and ascertain the hierarchy, often according to age, which is to be observed and respected. Often the most important person will be introduced first. Greeting in Korean, 'an-yong-ha-say-yo' (hello), and 'kam-sa-ham-ni-da' (thank you), is a good way to earn respect. Business card etiquette is vital; they should be given and received with both hands, with the details translated from English into Korean or Chinese on the alternate side, and must be treated with the utmost respect. Each one is to be read carefully and the name acknowledged. It is important, when issuing cards, not to stack them or keep them in one's wallet or purse. Koreans are referred to by their surnames or family names first and then their given names second and it is best to ask in advance how to address the person. The giving of gifts is appreciated and often reciprocated. Business hours are generally 9am to 6pm Monday to Friday.