Sweden Travel Guide

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The Swedish pride themselves on punctuality and it is considered rude to be late for a meeting. It is important to schedule an appointment in advance and have it confirmed shortly before any engagement. A formal dress code is observed for men and women and bright colors are avoided. Handshakes for men and women are common after introduction and often first names are used instead of surnames. A general egalitarian attitude will hide any observable hierarchy and all members at a meeting are generally treated with the same level of respect. Business hours are generally 8am to 4pm Monday to Friday.